Integrated Marketing Communications Concept
In-depth understanding of client brand values and philosophy will ensure consistency in the message we project in every consumers touch point. Strong network in the print and radio media support a coherent brand message across all mediums,
reaching out appeal to the target audience and build multiple interactive opportunities. Maximize Mobile and On-line products to further engage consumers into the brand experience. Introduction of innovative marketing gimmick to increase home audience participating would enhance ratings and share of the programs.