iMediaworks | About | Our Team

Our Team

Atun S. Purbo

Founder and CEO

Atun Founded iMediaworks in April 2003, a Strategic Media, Marketing,Communications and Branding company, that specializes in providing strategic insights to Clients brand building activities, that ultimately extends to the Television Media platform. From children’s edutainment shows such as Jalan Sesama, produced in conjunction with Sesame Workshop, to Architecture and Interior magazine shows endorsed by Dulux, Akzonobel titled “Dulux Let’s Color” to Cooking show Genre’s such as “Spice of Life”, “Flavors of the Archipelago” and “Dare to Cook with Bara (Pattiradjawane)”, the concepts have truly been breakthrough ideas that has been trademark as unique with quality.

iMediaworks has partnered with several FMCG and Corporations to initiate and deliver sound and strategic brand activation concepts that have supported and strengthened the awareness and engagement of their brands with consumers

iMediaworks also works with multinational production companies and Regional broadcasters mentoring them through branding, public/private partnerships and implementation of on-air and multi-platform integration. Under the partnership between Sesame Workshop and iMediaworks between 2005 – 2010, Atun served as Project Director, Indonesia for Seseame Workshop establishing the Indonesian co-production of Jalan Sesama ensuring a Broadcast home for the show and raising Funds and Awareness around the local educational brand.

Atun has 16 extensive years of experience in Advertising, Marketing and Communications, Broadcasting, established in part by her extensive years at LINTAS handling various category of FMCG and non FMCG Clients, Unilever and ANTEVE, as Director of Program & Marketing and Sales. With the combination of a strong creative flair, coupled with instinctive business acumen, Atun has been influential in providing unique strategic insights that allows Clients to enjoy the advantages and benefits.

Atun has also served as the Indonesian representative to Design Bridge, A Strategic Design and Branding company over the last 15 years. Under her helm, she has also expanded her Studio Kitchen of her cooking shows into a complete/full fledge restaurant since it launched in September 2013. Not busy enough, Atun nurtures her love for branding design identity, through her new venture, iDesignworks.


Nina Desilina

Head of Creative and Senior Producer

Nina joined us in 2011, and helped enhanced our TV Production side of our business, bringing more dramatic colors to our long standing productions, such as our architectural and design program, “Dulux Let’s Colour.”

Together with Atun, she was instrumental in developing our two unconventional cooking show concepts:
- “Spice of Life,” a behind the scenes of a cooking show, with Chef Sandra and Arimbi
- “Dare to Cook with Bara,” a fun yet challenging cooking show, featuring the ever so talented Super Cook Bara Pattiradjawane.

Her instinctive talents and broad knowledge in pre-production, production and post-production of television industry comes from her wealth of experience working at YTC, Padi Films, GMM Films, Kalyana Shira Films, as well as freelancing for other production companies.

Nina’s most memorable creative moment was working as one of the Producers of the highly acclaimed sitcom “Bajaj Bajuri” in early 2000 that ran on Trans TV for many years with raving reviews. But on a personal note, Nina holds very dear to her heart, issues on Female gender, and at times diverts her attention and delves into the realm of documentary filmmaking (“Working Girls” and “Pertaruhan/At Stake”). She has also involved in motion picture filmmaking (“Perempuan Punya Cerita” and “Gading-Gading Ganesha”). With her experience, we are convinced that iMediaworks will produce more amazing and fascinating shows in the future.

With Nina’s ‘cooking skills’ polished through our co-production work with our friends at AFC (Asian Food Channel) programs as producer and director, she enjoys her travels, and captures ideas for our arts and traveling shows that’s in the pipeline.

Sondang Puspita Butar Butar

Account Manager

When it comes to connecting you with us, Sondang is definitely the first person you will encounter. Her warm approach and big heart will provide you the comfort that any Client needs in doing business. Sondang oversees the Account Management team, responsible for handling all accounts and maintaining relationship alongside our partners in all the Media platforms of this industry.

Her experience in understanding her brands and the business makes Sondang a well-rounded individual, and acts professionally in representing each party. That’s why, her skill in collaborating with the various departments to ensure the product knowledge placement in the program, manages online publication/fan page for TV programs and, of course, creating monthly progress report for clients happens flawlessly under her helm.

Her previous works at Citibank and BesTV International have given her a wealth of experience especially in project management and client servicing. With the help of Sondang’s strong combination of all these elements, you can be assured your business will be well taken care of for years to come.


Amsilina Kurnia

Account Executive

Working closely under Sondang, Lina, or fondly referred to as Jojo, acts as the front gate, in communicating and maintaining relationship with our clients.

Lina also works closely supports the production department as well as extends cooperation with our Sponsors, and keeps track of our programs’ performance TV share and rating. Her excellent abilities in organizing administration and communicating with clients are the results from years of experience of working, starting from PT Persada Borneo Resource Jakarta, PT Penta Manunggal to Indonesian Renewable Energy Society (METI).