iMediaworks | Portfolio

Dulux Let's Colour

In partnership with Dulux, a leading paint brand under Akzonobel, iMediaworks developed program that was designed to be more than just a showcase for beautiful homes. The highlight of the concept includes a 'Redecorating Journey' offering insights, inspirations and its unique element of surprise in providing a 'face lift' to an inquiry from one of the audience every week.

The 30-minute program aired on metro TV Sunday at 10.05-10-30am, features various practical solutions from existing homes through an architectural and interior design aspect. Audience will be entertained with the ultimate features of redecorating exploration at the end of the show. Hosted by architectural and interior design enthusiasts, Saesarez Novandito, the glowing actress Annisa Pagih and Mario Bima Aria Buana, the show has managed to gain popularity and appeal amongst its target group.

iMediaworks not only developed the concept, but also established an ecosystem through the TV, print media, radio, online and digital platform to support the hype and the awareness towards the Dulux inspire concept media negotiations and placements were handled through the long-term relations iMediaworks has established close to a decade of its business.

Highlight of the Program